Nov 11, 2021
Today’s episode will get you all “shook” up! It is all about the power of becoming a published author. Becoming an author is one of the three things that has changed my life the most. I wrote my first book, The Ultimate Childcare Marketing Guide, in 2012 and it has opened so many doors and propelled my career in numerous ways. My guest today, Mike Capuzzi, is a seasoned business owner turned author turned expert marketing strategist. He specializes in helping people of all industries around the world write books, particularly his trademark “shooks.” We talk all about creating the content, marketing your book, and leveraging your expertise. Even if you don’t want to become an author, this episode is full of useful tips for direct response marketing vs. branded marketing, selling by helping, becoming an elevated influencer in your industry, and other tools to get your name and business out there.
Key Takeaways:
[:52] How books changed Kris’s life and the books she has available.
[13:14] More about Mike and his role in the child care industry.
[14:43] What exactly is a direct response ad?
[17:20] What is a “shook” and how does it help Main Street Businesses?
[21:12] What other industries has Mike helped with creating a shook?
[22:57] More on the POWER of books.
[25:07] Discussing the Choosing a Child Care Center shook.
[28:06] What are some of the main ways our clients are using this shook?
[30:39] What about claiming authorship of a marketing tool that you didn’t necessarily write cover-to-cover?
[34:18] Mike’s program is so fast and simple that you can get published within weeks.
Quotes:
Mentioned in This Episode:
The Child Care Success Company
The Child Care Success Academy
The Ultimate Childcare Marketing Guide
The 77 Best Strategies to Grow Your Early Childcare Program - FREE!
Rock Star Stories: Success Secrets of Preschool Leaders Around the Globe, by Kris Murray
Find this exclusive offer HERE from Mike Capuzzi to create your shook today!